Skip to main contentGo-to-Market Strategy
Target Customer Segments
Primary:
- Mid-Market (100-1000 employees): Large enough to have significant call volume, but lack the internal engineering resources to build a custom voice AI stack. They are motivated by ROI and efficiency gains.
- Enterprises (>1000 employees): High call volume and budget for digital transformation. They require robust security, compliance, and scalability. Sales cycles are longer, but deal sizes are larger.
Secondary:
- Startups (High-growth, tech-enabled): Early adopters who need to scale customer support without a linear increase in headcount. They value developer experience and speed of integration.
Sales & Distribution Channels
- Direct Sales (Enterprise & Mid-Market): Account executives focused on building relationships and demonstrating ROI.
- Partner Channel (Mid-Market & SMB): Resellers, system integrators, and consultants who can bundle the voice AI platform with their existing services.
- Self-Service (SMB & Developers): A product-led growth (PLG) motion with a free tier and transparent pricing to encourage adoption and experimentation.
